Lecture

Opportunity Evaluation: Criteria and Prototyping

Graph Chat

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.

In course

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where st ...

Description

This lecture covers the process of evaluating market opportunities, including identifying potential markets, assessing attractiveness, and designing an agile focus strategy. It also discusses criteria such as customer desirability, profitability, and competitive advantage. Additionally, it explores the importance of turning assumptions into testable hypotheses and the key steps for testing the market. The presentation emphasizes the significance of building prototypes to visualize ideas and the stages of prototyping. It concludes with the concept of failing early and often as a strategy for product development.

Instructors (4)

Marc Gruber

Administrative & Editorial Positions 2017- Vice President for Innovation at EPFL 2013- Deputy & Associate Editor: Academy of Management Journal (AMJ 2009-2016 Director of the MTE Master Program at EPFL 2000-2005 Manager of the LMU Entrepreneurship Center Academic Positions 10/2005 - present Ecole Polytechnique Fédérale de Lausanne (EPFL) Assistant Professor (2005-2008), Associate Professor (2008-2010), Full Professor (since 2011) 9/2004 -12/2004 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 9/2000 - 9/2005 University of Munich (LMU), Munich School of Management Habilitand Vice-Director of the Institute for Innovation Research, Technology Management and Entrepreneurship (Director: Prof. Dietmar Harhoff, Ph.D.) Manager of the ODEON Center for Entrepreneurship 1/1999 -12/1999 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 10/1995-12/1998 University of St. Gallen, HSG Research Assistant, Ph.D. candidate Degrees and Nominations 4/2005 University of Munich (LMU), Munich School of Management Venia Legendi for Management (Habilitation) 10/2000 University of St. Gallen, HSG Ph.D. in Management 10/1995 University of St. Gallen, HSG Master in Business Administration (lic. oec. HSG)

Enrico Bergamini

Teaching & PhD Courses Introduction to entrepreneurship MGT-201 This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-basedproject, where students develop a business concept in teams. Sustainable entrepreneurship MGT-203 This class is designed for Bachelor students who want to understand the interrel

Davide Bavato

Teaching & PhD Courses PhD to CEO - Launching Technology Ventures ENG-652 The course focuses on launching technology ventures and academic spin-offs, covering foundational concepts of venture strategy and technology commercialization. Students gain real-life experience through hands-on startup projects based on own or other students' inventions and discoveries. Technology Ventures I MGT-434 Technology Ventures provides a science-based foundation and hands-on experience in la

Official source

Related concepts (28)

Prototype

A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. In some design workflow models, creating a prototype (a process sometimes called materialization) is the step between the formalization and the evaluation of an idea.

Software prototyping

Software prototyping is the activity of creating prototypes of software applications, i.e., incomplete versions of the software program being developed. It is an activity that can occur in software development and is comparable to prototyping as known from other fields, such as mechanical engineering or manufacturing. A prototype typically simulates only a few aspects of, and may be completely different from, the final product. Prototyping has several benefits: the software designer and implementer can get valuable feedback from the users early in the project.

New product development

In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income.

Rapid prototyping

Rapid prototyping is a group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional computer aided design (CAD) data. Construction of the part or assembly is usually done using 3D printing or "additive layer manufacturing" technology. The first methods for rapid prototyping became available in mid 1987 and were used to produce models and prototype parts. Today, they are used for a wide range of applications and are used to manufacture production-quality parts in relatively small numbers if desired without the typical unfavorable short-run economics.

Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Related lectures (35)

Managing Innovation: Strategies & Tools

Delves into managing innovation, discussing strategies, tools, and the impact on industries.

Business Opportunity Evaluation: Introduction to Entrepreneurship

Introduces the evaluation of business opportunities, emphasizing testing assumptions and building prototypes.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Qualitative Research: Design Thinking Tools