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Course

MGT-201: Introduction to entrepreneurship

Summary

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where students develop a business concept in teams.

Lectures

Instructors

Official source

https://edu.epfl.ch/coursebook/en/introduction-to-entrepreneurship-MGT-201

Moodle Page

http://go.epfl.ch/MGT-201

About this result

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Summary

Lectures

Instructors

Official source

https://edu.epfl.ch/coursebook/en/introduction-to-entrepreneurship-MGT-201

Moodle Page

http://go.epfl.ch/MGT-201

About this result

Lectures in this course (52)

Guest speaker & pitching Log in to Mediaspace to watch this video

Explores challenges in digital ad market access and entrepreneurial pitching.

Untitled Log in to Mediaspace to watch this video

Business Opportunity Evaluation Log in to Mediaspace to watch this video

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Introduction to Entrepreneurship Log in to Mediaspace to watch this video

Explores the basics of entrepreneurship, including the entrepreneurial process, career options, and the impact of technology on innovation.

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