Lecture

Qualitative Research: Design Thinking Tools

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In course

CS-486: Interaction design

This course focuses on goal-directed design and interaction design, two subjects treated in depth in the Cooper book (see reference below). To practice these two methods, we propose a design challenge, which is further divided into mini-projects evenly spa ...

Description

This lecture explores the importance of qualitative research in design thinking, emphasizing the shift from traditional product development to user-centered design. The instructor introduces three key tools for need finding: domain research, competitive analysis, and user interviews and observations, highlighting the significance of understanding users' needs and goals. By focusing on qualitative research, designers can save time and money while potentially achieving superior outcomes compared to quantitative methods.

Instructor

Pearl Pu Faltings

Expertise Human computer interaction, artificial intelligence, user experience research, user modeling, preference-based search, intelligent user interfaces, information visualization. Teaching & PhD Past EPFL PhD Students Denis Lalanne, Georgios Melissargos, Frank Paul Janecek, Li Chen, Jiyong Zhang, Nicolas Jones, Rong Hu, Yu Chen, Valentina Sintsova, Onur Yürüten, Yubo Xie, Ekaterina Svikhnushina, Kalpani Anuradha Welivita Past EPFL PhD Students as codirector Marina Boia, Igor Kulev Courses Interaction

Official source

Ontological neighbourhood

Computer engineering

Software development: Human–computer interaction

Related concepts (19)

User interface design

User interface (UI) design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. In computer or software design, user interface (UI) design primarily focuses on information architecture. It is the process of building interfaces that clearly communicates to the user what's important. UI design refers to graphical user interfaces and other forms of interface design.

User-centered design

User-centered design (UCD) or user-driven development (UDD) is a framework of process (not restricted to interfaces or technologies) in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process. These tests are conducted with/without actual users during each stage of the process from requirements, pre-production models and post production, completing a circle of proof back to and ensuring that "development proceeds with the user as the center of focus.

User experience design

User experience design (UX design, UXD, UED, or XD) is the process of defining the experience a user would go through when interacting with a company, its services, and its products. Design decisions in UX design are often driven by research, data analysis, and test results rather than aesthetic preferences and opinions. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance.

User research

User research focuses on understanding user behaviors, needs and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. It is used to understand how people interact with products and evaluate whether design solutions meet their needs. This field of research aims at improving the user experience (UX) of products, services, or processes by incorporating experimental and observational research methods to guide the design, development, and refinement of a product.

Design thinking

Design thinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems. Design thinking is also associated with prescriptions for the innovation of products and services within business and social contexts. Design thinking has a history extending from the 1950s and '60s, with roots in the study of design cognition and design methods.

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