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Lecture

Business Opportunity Evaluation: Introduction to Entrepreneurship

In course

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where st ...

Description

This lecture covers the process of evaluating business opportunities, including problem identification, idea generation, and opportunity assessment. It discusses criteria such as customer desirability, profitability, competitive advantage, and founder's personality. The instructor emphasizes the importance of testing assumptions, building prototypes, and being prepared to pivot based on feedback.

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Instructors (4)

Administrative & Editorial Positions 2017- Vice President for Innovation at EPFL 2013- Deputy & Associate Editor: Academy of Management Journal (AMJ 2009-2016 Director of the MTE Master Program at EPFL 2000-2005 Manager of the LMU Entrepreneurship Center Academic Positions 10/2005 - present Ecole Polytechnique Fédérale de Lausanne (EPFL) Assistant Professor (2005-2008), Associate Professor (2008-2010), Full Professor (since 2011) 9/2004 -12/2004 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 9/2000 - 9/2005 University of Munich (LMU), Munich School of Management Habilitand Vice-Director of the Institute for Innovation Research, Technology Management and Entrepreneurship (Director: Prof. Dietmar Harhoff, Ph.D.) Manager of the ODEON Center for Entrepreneurship 1/1999 -12/1999 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 10/1995-12/1998 University of St. Gallen, HSG Research Assistant, Ph.D. candidate Degrees and Nominations 4/2005 University of Munich (LMU), Munich School of Management Venia Legendi for Management (Habilitation) 10/2000 University of St. Gallen, HSG Ph.D. in Management 10/1995 University of St. Gallen, HSG Master in Business Administration (lic. oec. HSG)

Eva Maria Weissenböck

Official source

Related concepts (32)

Prototype

A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to evaluate a new design to enhance precision by system analysts and users. Prototyping serves to provide specifications for a real, working system rather than a theoretical one. In some design workflow models, creating a prototype (a process sometimes called materialization) is the step between the formalization and the evaluation of an idea.

Anti-competitive practices

Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. These laws are formed to promote healthy competition within a free market by limiting the abuse of monopoly power. Competition allows companies to compete in order for products and services to improve; promote innovation; and provide more choices for consumers.

Profit (economics)

In economics, profit is the difference between revenue that an economic entity has received from its outputs and total costs of its inputs. It is equal to total revenue minus total cost, including both explicit and implicit costs. It is different from accounting profit, which only relates to the explicit costs that appear on a firm's financial statements. An accountant measures the firm's accounting profit as the firm's total revenue minus only the firm's explicit costs.

Software prototyping

Software prototyping is the activity of creating prototypes of software applications, i.e., incomplete versions of the software program being developed. It is an activity that can occur in software development and is comparable to prototyping as known from other fields, such as mechanical engineering or manufacturing. A prototype typically simulates only a few aspects of, and may be completely different from, the final product. Prototyping has several benefits: the software designer and implementer can get valuable feedback from the users early in the project.

Profit (accounting)

Profit, in accounting, is an income distributed to the owner in a profitable market production process (business). Profit is a measure of profitability which is the owner's major interest in the income-formation process of market production. There are several profit measures in common use. Income formation in market production is always a balance between income generation and income distribution. The income generated is always distributed to the stakeholders of production as economic value within the review period.

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