This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...
This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development. ...
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based
project, where st ...
The goal of this course is to understand the key role that marketing could be playing when firms seek to develop sustainable strategies : a positive force of change. This, however, will require a substantial re-orientation of current practices. Come with a ...
A foundational course on the science and practice of launching new ventures. The purpose is to study and experience the first stages of the entrepreneurial process: from the identification of promising opportunities to the development of a viable and innov ...
The purpose of this course is to describe innovation and how it impacts business dynamics. It also aims to teach students how to think strategically and holistically about technological innovation, new product development and market deployment. ...
The course focuses on the development of real-word AI/ML products. It is intended for students who have acquired a theoretical background in AI/ML and are interested in applying that toward developing AI/ML-oriented products. ...
Discrete choice models allow for the analysis and prediction of individuals' choice behavior. The objective of the course is to introduce both methodological and applied aspects, in the field of marketing, transportation, and finance. ...
The media frequently report on how color influences one's emotions and well-being. We teach students basic skills to critically understand and interpret these claims analyzing empirical studies in affective color psychology. ...