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This lecture covers the concept of Urban Master Plan (SDU) as a collaborative approach to define an ambitious vision for urban development, emphasizing the importance of long-term planning. It explains the key steps in developing an Urban Master Plan, including stakeholder engagement, diagnostic establishment, strategic orientations definition, plan elaboration for the future, prioritized investment program creation, and accompanying measures description. The lecture also highlights the significance of strategic orientations, polycentrism, and functional mix in urban planning, as well as the characteristics of the Urban Master Plan for 2035. It concludes with insights on the importance of prioritized investment programs and accompanying measures to ensure the implementation of the Urban Master Plan.