Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Covers the core elements of new venture creation and provides insights into launching new ventures, evaluating market opportunities, and testing potential target markets.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
