Lecture

Base of the Pyramid: Technologies, Innovations and Emerging Markets

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In course

HUM-366: Innovation and emerging markets

Le cours sensibilise les étudiant-es à l'importance des marchés émergents dans le paysage mondial de l'innovation. Il propose des outils de modélisation pour analyser des innovations produits/services dans le contexte des marchés émergents. ...

Description

This lecture explores the concept of the base of the pyramid, focusing on technologies, innovations, and emerging markets in the context of 2020-2021. It delves into innovation strategies, product design for mass markets, differences in product features, and the evolution of global strategies. The instructor discusses the Blue Ocean strategy, value curves in healthcare, and the challenges faced at the base of the pyramid. Emphasis is placed on rethinking business models for emerging markets, creating value propositions, and the importance of strategic innovation. The lecture also covers the potential market size at the base of the pyramid and the concept of reverse innovation.

Instructor

Marc Laperrouza

Marc is a scientist and lecturer at the Swiss Federal Institute of Technology (EPFL) and at the University of Lausanne (HEC). Marc obtained his PhD on China's telecommunication reforms from the London School of Economics. He holds a Master Degree in International Management (HEC, 1997) and an undergraduate degree in Business Management from the University of Lausanne (1993). He studied Chinese Language and Economics for two years at Fudan University, Shanghai (1993-1995) and one semester at the Richard Ivey School of Business, University of Western Ontario, Canada (1996). Marc was previously senior research associate at EPFL working on the coherence between institutional and technological governance in infrastructures (2007-2011). In a former life, he worked as a research analyst at Swiss Re and at McKinseys Business Technology Office. He served as deputy director and senior advisor to the Evian Group, a think tank based at IMD (Lausanne, Switzerland) and lectures regularly on China and emerging markets at undergraduate, graduate and executive levels. Marc contributes frequently to Swiss media. He is the Founder and President of the bonopro association and recipient of the Swiss Re Civilian Service Prize (2011).

Official source

Related concepts (32)

Emerging technologies

Emerging technologies are technologies whose development, practical applications, or both are still largely unrealized. These technologies are generally new but also include older technologies finding new applications. Emerging technologies are often perceived as capable of changing the status quo. Emerging technologies are characterized by radical novelty (in application even if not in origins), relatively fast growth, coherence, prominent impact, and uncertainty and ambiguity.

Technology

Technology is the application of knowledge for achieving practical goals in a reproducible way. The word technology can also mean the products resulting from such efforts, including both tangible tools such as utensils or machines, and intangible ones such as software. Technology plays a critical role in science, engineering, and everyday life. Technological advancements have led to significant changes in society.

Disruptive innovation

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995,, but the concept had been previously described in Richard N. Foster's book "Innovation: The Attacker's Advantage" and in the paper Strategic Responses to Technological Threats.

Market analysis

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.

Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

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