Lecture

Introduction to Entrepreneurship

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In course

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where st ...

Description

This lecture introduces the concept of entrepreneurship, tracing its origins back to historical figures like Marco Polo and Richard Cantillon. The instructor explains the difference between entrepreneurship and traditional business, emphasizing the importance of innovation, risk-taking, and opportunity identification. The lecture covers topics such as venture creation, market research, business models, and financing strategies, aiming to equip students with the mindset and skills needed to navigate the challenges of new venture creation. Through a combination of theory, practical exercises, and guest speakers, students will learn to analyze opportunities, develop convincing pitches, and cultivate an entrepreneurial mindset.

Instructors (4)

Marc Gruber

Administrative & Editorial Positions 2017- Vice President for Innovation at EPFL 2013- Deputy & Associate Editor: Academy of Management Journal (AMJ 2009-2016 Director of the MTE Master Program at EPFL 2000-2005 Manager of the LMU Entrepreneurship Center Academic Positions 10/2005 - present Ecole Polytechnique Fédérale de Lausanne (EPFL) Assistant Professor (2005-2008), Associate Professor (2008-2010), Full Professor (since 2011) 9/2004 -12/2004 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 9/2000 - 9/2005 University of Munich (LMU), Munich School of Management Habilitand Vice-Director of the Institute for Innovation Research, Technology Management and Entrepreneurship (Director: Prof. Dietmar Harhoff, Ph.D.) Manager of the ODEON Center for Entrepreneurship 1/1999 -12/1999 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 10/1995-12/1998 University of St. Gallen, HSG Research Assistant, Ph.D. candidate Degrees and Nominations 4/2005 University of Munich (LMU), Munich School of Management Venia Legendi for Management (Habilitation) 10/2000 University of St. Gallen, HSG Ph.D. in Management 10/1995 University of St. Gallen, HSG Master in Business Administration (lic. oec. HSG)

Enrico Bergamini

Teaching & PhD Courses Introduction to entrepreneurship MGT-201 This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-basedproject, where students develop a business concept in teams. Sustainable entrepreneurship MGT-203 This class is designed for Bachelor students who want to understand the interrel

Davide Bavato

Teaching & PhD Courses PhD to CEO - Launching Technology Ventures ENG-652 The course focuses on launching technology ventures and academic spin-offs, covering foundational concepts of venture strategy and technology commercialization. Students gain real-life experience through hands-on startup projects based on own or other students' inventions and discoveries. Technology Ventures I MGT-434 Technology Ventures provides a science-based foundation and hands-on experience in la

Official source

Related concepts (22)

Risk

In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environment), often focusing on negative, undesirable consequences. Many different definitions have been proposed. The international standard definition of risk for common understanding in different applications is "effect of uncertainty on objectives".

Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Entrepreneurship

Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values than simply economic ones. An entrepreneur is an individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as "entrepreneurship".

Marketing research

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process.

Value at risk

Value at risk (VaR) is a measure of the risk of loss of investment/Capital. It estimates how much a set of investments might lose (with a given probability), given normal market conditions, in a set time period such as a day. VaR is typically used by firms and regulators in the financial industry to gauge the amount of assets needed to cover possible losses. For a given portfolio, time horizon, and probability p, the p VaR can be defined informally as the maximum possible loss during that time after excluding all worse outcomes whose combined probability is at most p.

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