Lectures related to Effective Brand Communication

Explores the rapid growth and challenges faced by Chinese multinationals in becoming global brands.

Explores crowdfunding as a new channel for seed funding and the importance of testing market ideas.

Crowdfunding: New Ventures MOOC: Launching New Ventures

Explores crowdfunding for new ventures, including market validation, building relationships, and boosting growth through engaging with backers.

EPFL PhD Excellence: Testimonials & Benefits

Showcases testimonials from EPFL PhD Excellence Program members, emphasizing soft skills, leadership training, and preparing for industry.

Team-building Exercise: Reading Assignments and Breakout Rooms

Covers team-building, reading assignments on migration, and breakout room organization.

Group Decision-Making: Strategies and Challenges

Explores strategies for effective group decision-making and conflict resolution.

Web Design Importance: Visual Communication Strategies

Explores the significance of web design and effective visual communication strategies for engaging learners.

The Globalization of Chinese Companies: Challenges and Strategies

Delves into the challenges and strategies of Chinese companies going global, exploring their motivations, difficulties, and investment trends.

Effective Educational Videos: Best Practices

Explores best practices for creating effective educational videos, focusing on presentation styles, engagement, and visual elements.

Nanoparticles and Risk Management

Explores risk management in nanoparticles, hazardous substances, cryogenic liquids, and magnetic fields, emphasizing safety measures and effective risk assessments.

Mental Models and Mindsets

Explore the impact of mental models and mindsets on academic success and well-being.

Feedback - Assessment for Learning MOOC: Teaching Science and Engineering

Delves into the effectiveness of feedback and strategies to enhance its efficacy.

Communication Amid Uncertainty

Explores challenges in human communication, context importance, compression problems, uncertain functionality, and proof verification.

From business model to business plan MOOC: IoT Systems and Industrial Applications with Design Thinking

Explores the transition from a business model to a business plan and the key components of a business plan.

Teaching without Telling: Questioning Strategies MOOC: Teaching Science and Engineering

Emphasizes key skills for effective questioning in teaching and strategies to engage students in active learning.

Blue Ocean Strategy Log in to Mediaspace to watch this video

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Launching New Ventures Log in to Mediaspace to watch this video

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Effective Presentation Skills Log in to Mediaspace to watch this video

Emphasizes time management, audience engagement, and feedback for effective presentations.