Lecture

The Globalization of Chinese Companies: Challenges and Strategies

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In course

HUM-249: Competing with China

Le cours sensibilise les étudiant·e·s aux implications de l'émergence de la Chine comme puissance économique et technologique en portant une réflexion critique sur les défis posés par cette transition. ...

Description

This lecture explores the recent phenomenon of Chinese companies expanding globally, focusing on the challenges and strategies involved. It discusses the rise of Chinese brands, the motivations behind Chinese firms going global, and the difficulties they face in brand recognition and acquisitions. The instructor delves into the goals of Chinese globalization, such as acquiring technology and establishing distribution networks, while also highlighting the government's role in supporting these endeavors. The lecture also covers the investment trends of Chinese firms abroad, the sectors they target, and the regions they invest in, providing insights into the complexities of Chinese outward investments.

Instructor

Marc Laperrouza

Marc is a scientist and lecturer at the Swiss Federal Institute of Technology (EPFL) and at the University of Lausanne (HEC). Marc obtained his PhD on China's telecommunication reforms from the London School of Economics. He holds a Master Degree in International Management (HEC, 1997) and an undergraduate degree in Business Management from the University of Lausanne (1993). He studied Chinese Language and Economics for two years at Fudan University, Shanghai (1993-1995) and one semester at the Richard Ivey School of Business, University of Western Ontario, Canada (1996). Marc was previously senior research associate at EPFL working on the coherence between institutional and technological governance in infrastructures (2007-2011). In a former life, he worked as a research analyst at Swiss Re and at McKinseys Business Technology Office. He served as deputy director and senior advisor to the Evian Group, a think tank based at IMD (Lausanne, Switzerland) and lectures regularly on China and emerging markets at undergraduate, graduate and executive levels. Marc contributes frequently to Swiss media. He is the Founder and President of the bonopro association and recipient of the Swiss Re Civilian Service Prize (2011).

Official source

Related concepts (32)

Globalization

Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term globalization first appeared in the early 20th century (supplanting an earlier French term mondialization), developed its current meaning some time in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of the post-Cold War world.

Anti-globalization movement

The anti-globalization movement, or counter-globalization movement, is a social movement critical of economic globalization. The movement is also commonly referred to as the global justice movement, alter-globalization movement, anti-globalist movement, anti-corporate globalization movement, or movement against neoliberal globalization. There are many definitions of anti-globalization. Participants base their criticisms on a number of related ideas.

Criticisms of globalization

Criticism of globalization is skepticism of the claimed benefits of globalization. Many of these views are held by the anti-globalization movement. Globalization has created much global and internal unrest in many countries. While the dynamics of capitalism is changing and each country is unique in its political makeup, globalization is a set-in-stone "program" that is difficult to implement without political unrest. Globalization can be partly responsible for the current global economic crisis.

Democratic globalization

Democratic globalization is a social movement towards an institutional system of global democracy. One of its proponents is the British political thinker David Held. In the last decade, Held published a dozen books regarding the spread of democracy from territorially defined nation states to a system of global governance that encapsulates the entire world. For some, democratic mundialisation (from the French term mondialisation) is a variant of democratic globalisation stressing the need for the direct election of world leaders and members of global institutions by citizens worldwide; for others, it is just another name for democratic globalisation.

Alter-globalization

Alter-globalization (also known as alternative globalization or alter-mundialization—from the French alter-mondialisation—and overlapping with the global justice movement) is a social movement whose proponents support global cooperation and interaction, but oppose what they describe as the negative effects of economic globalization, considering it to often work to the detriment of, or to not adequately promote, human values such as environmental and climate protection, economic justice, labor protection, pr

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