Lecture

Generating and Selecting Ideas

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HUM-378: Creativity and participatory design

Le cours réunit des étudiants de l'EPFL et de l'UNIL et tire parti de l'interdisciplinarité, de la créativité et du design participatif pour imaginer de nouveaux modes de vie, de travail et de cohabitation à travers la création d'un prototype d'objet, de s ...

Description

This lecture explores the human brain's ability to creatively solve complex problems, emphasizing the importance of formulating clear and concise questions to guide the design process. It delves into the pitfalls of cognitive biases and the dual thinking systems, System 1 and System 2, highlighting the significance of ideation in the design process. The instructor discusses the importance of generating a diverse range of ideas, leveraging creativity techniques, and collaboratively selecting the most promising solutions based on various success factors. The session emphasizes the iterative nature of idea generation and the need for structured ideation sessions to foster innovation and problem-solving.

Official source

Related concepts (25)

Creative problem-solving

Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes. Creative problem solving (CPS) is a way of using creativity to develop new ideas and solutions to problems. The process is based on separating divergent and convergent thinking styles, so that one can focus one's mind on creating at the first stage, and then evaluating at the second stage.

Design thinking

Design thinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems. Design thinking is also associated with prescriptions for the innovation of products and services within business and social contexts. Design thinking has a history extending from the 1950s and '60s, with roots in the study of design cognition and design methods.

Creativity

Creativity is a characteristic of someone or some process that forms something new and valuable. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary work, or a painting). Scholarly interest in creativity is found in a number of disciplines, primarily psychology, business studies, and cognitive science.

Creativity techniques

Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on. They can be used as part of problem solving, artistic expression, or therapy. Some techniques require groups of two or more people while other techniques can be accomplished alone.

Problem solving

Problem solving is the process of achieving a goal by overcoming obstacles, a frequent part of most activities. Problems in need of solutions range from simple personal tasks (e.g. how to turn on an appliance) to complex issues in business and technical fields. The former is an example of simple problem solving (SPS) addressing one issue, whereas the latter is complex problem solving (CPS) with multiple interrelated obstacles.

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