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Concept

Social media marketing

Related lectures (22)

Social Media: User-Generated Content and Business Models

Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.

Bot Management

Examines the rise of bots in digital ecosystems, their impact on cultural systems, and the challenges of managing bot-generated content.

Business Models in Communications

Explores business models of popular platforms, impact of targeted advertising, filter bubbles, online harassment, and technology in politics.

Manipulating Opinions: Influence and Privacy

Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

New Technologies in Recruitment

Explores the impact of new technologies on recruitment, emphasizing the importance of fair and accurate tools.

Digital Tools Impact on Attention and Learning

Examines the impact of digital tools on attention, learning, and cognitive load management.

African Attire Selection MOOC: African cities I, An introduction to urban planning

Acknowledges participants, showcases African attire, and expresses gratitude for viewership.

Opinions: Influence and Manipulation

Examines the formation of opinions, their manipulation, and strategies for protection.

Social Media Trends Log in to Mediaspace to watch this video

Delves into the evolution of internet usage and social media trends, analyzing global users, mobile activities, and engagement patterns.

Body Positivity and Weight Loss Journey Log in to Mediaspace to watch this video

Explores body positivity and starting a weight loss journey with a positive attitude.

Social Media News Strategies Log in to Mediaspace to watch this video

Covers challenges in adapting news to social media, introducing NewsNet and SafePost.

Social Media Usage Trends Log in to Mediaspace to watch this video

Explores the evolution of social media usage trends and the concept of social media as a utility.

Understanding Social Media Log in to Mediaspace to watch this video

Covers the goals, definition, types, and computational analysis of social media, emphasizing the study of human behavior through digital traces.

Anonymity and Accountability Log in to Mediaspace to watch this video

Explores the significance of anonymity in avoiding judgment based on personal characteristics and the need to balance it with accountability.

Networked Individualism: The New Social Operating System Log in to Mediaspace to watch this video

Explores networked individualism, the shift to individual-centric social networks, and the impact of connectivity, weaker group boundaries, and increased personal autonomy on society.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Ad Auctions Log in to Mediaspace to watch this video

Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.

Crowdsourcing: Key Concepts Log in to Mediaspace to watch this video

Covers the key concepts of crowdsourcing, including categorization, human computation, labor, and its connections with social media.

Understanding Urban Dynamics Log in to Mediaspace to watch this video

Delves into Livehoods, machine learning for urban study, ambiance inference, scene recognition, and biases in geo-localized social media.