Lecture

Understanding Social Media

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In course

DH-500: Computational Social Media

The course integrates concepts from media studies, machine learning, multimedia, and network science to characterize social practices and analyze content in platforms like Twitter/X, Instagram, YouTube, and TikTok. Students will learn computational methods ...

Description

This lecture introduces the goals of the course, providing a human-centered view of social media and a historical background for multidisciplinary research. It covers the definition and types of social media, computational social media, and the study of social media from various disciplines. The lecture also explores social media as a lens of society and the emerging field of computational social science, emphasizing the analysis of individual and group behaviors through digital traces.

Instructor

Daniel Gatica-Perez

Expertise Social computing, social media, ubiquitous computing, crowdsourcing, machine learning. Current work My research integrates theories and methods from ubiquitous computing, social media, machine learning, and social sciences to understand human behavior in daily life and to create applications for social good.My current research interests include:* Mobile crowdsourcing and social media analytics for social good.* Crowdsourcing for cities.* Social video analytics, with focus on conversational behavio

Official source

Related concepts (32)

Communication

Communication is usually defined as the transmission of information. The term can also refer to the message itself, or the field of inquiry studying these transmissions, also known as communication studies. The precise definition of communication is disputed. Controversial issues are whether unintentional or failed transmissions are included and whether communication does not just transmit meaning but also create it. Models of communication aim to provide a simplified overview of its main components and their interaction.

Organizational communication

Within the realm of communication studies, organizational communication is a field of study surrounding all areas of communication and information flow that contribute to the functioning of an organization . Organizational communication is constantly evolving and as a result, the scope of organizations included in this field of research have also shifted over time. Now both traditionally profitable companies, as well as NGO's and non-profit organizations, are points of interest for scholars focused on the field of organizational communication.

Interpersonal communication

Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals. Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) deceptive communication; 5) relational dialectics; and 6) social interactions that are mediated by technology.

Behaviorism

Behaviorism (also spelled behaviourism) is a systematic approach to understanding the behavior of humans and other animals. It assumes that behavior is either a reflex evoked by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and controlling stimuli. Although behaviorists generally accept the important role of heredity in determining behavior, they focus primarily on environmental events.

Applied behavior analysis

Applied behavior analysis (ABA), also called behavioral engineering, is a psychological intervention that applies empirical approaches based upon the principles of respondent and operant conditioning to change behavior of social significance. It is the applied form of behavior analysis; the other two forms are radical behaviorism (or the philosophy of the science) and the experimental analysis of behavior (or basic experimental laboratory research).

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