Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Lecture

Social Media Usage Trends

In course

DH-500: Computational Social Media

The course integrates concepts from media studies, machine learning, multimedia, and network science to characterize social practices and analyze content in platforms like Twitter/X, Instagram, YouTube, and TikTok. Students will learn computational methods ...

Description

This lecture covers the evolution of social media usage among U.S. adults from 2006 to 2018, including statistics on the percentage of users across different age groups and platforms like Facebook, YouTube, and Instagram. It also discusses the frequency of usage on popular social media sites and explores the concept of social media as a utility. The lecture concludes by highlighting the social media paradox and the impact of network individualism in the digital age.

This video is available exclusively on Mediaspace for a restricted audience. Please log in to MediaSpace to access it if you have the necessary permissions.

Watch on Mediaspace

Instructor

Daniel Gatica-Perez

Official source

Related concepts (6)

Social media

Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: Social media are interactive Web 2.0 Internet-based applications.

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.

Demography

Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments.

Digital divide

The digital divide is the unequal access to digital technology, including smartphones, tablets, laptops, and the internet. The digital divide creates a division and inequality around access to information and resources. In the Information Age in which information and communication technologies (ICTs) have eclipsed manufacturing technologies as the basis for world economies and social connectivity, people without access to the Internet and other ICTs are at a socio-economic disadvantage, for they are unable or less able to find and apply for jobs, shop and sell online, participate democratically, or research and learn.

Internet access