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Related lectures (31)

Market Opportunity Navigator: Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.

Crowdfunding: New Ventures MOOC: Launching New Ventures

Explores crowdfunding for new ventures, including market validation, building relationships, and boosting growth through engaging with backers.

Implications of Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the implications of the Agile Focus Strategy on venture development and market selection.

The Rise of Chinese Multinationals

Explores the rapid growth and challenges faced by Chinese multinationals in becoming global brands.

Launching New Ventures: Crowdfunding

Explores crowdfunding as a new channel for seed funding and the importance of testing market ideas.

The Globalization of Chinese Companies: Challenges and Strategies

Delves into the challenges and strategies of Chinese companies going global, exploring their motivations, difficulties, and investment trends.

Thermodynamic formalism for coarse expanding dynamical systems

Explores thermodynamic formalism for weakly coarse expanding dynamical systems, covering equilibrium states, visual metrics, and symbolic coding.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Non-escaping points of Zorich maps

Covers non-escaping points of Zorich maps, including attracting fixed points and Cantor bouquets.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Blue Ocean Strategy Log in to Mediaspace to watch this video

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Crowdfunding: Marketing Perspective Log in to Mediaspace to watch this video

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Effective Brand Communication Log in to Mediaspace to watch this video

Explores brand communication objectives and effective strategies for reaching target audiences.

Innovation: Novel vs. Innovative Log in to Mediaspace to watch this video

Explores the distinction between novel and innovative concepts, emphasizing the importance of understanding human behavior in the innovation process.

Data-Driven Retail Strategy Log in to Mediaspace to watch this video

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.