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Related lectures (31)

Patents and IP Strategies Log in to Mediaspace to watch this video

Explores the significance of patents, trademarks, and intellectual property strategies in safeguarding innovations and navigating legal complexities.

Innovative Presentation Pointer Log in to Mediaspace to watch this video

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Launching New Ventures Log in to Mediaspace to watch this video

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Strategic Marketing and Market Dynamics Log in to Mediaspace to watch this video

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Technology Innovation and Industry Evolution Log in to Mediaspace to watch this video

Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.

Environmental Policy Instruments: A Comparative Analysis Log in to Mediaspace to watch this video

Provides a comprehensive overview of various environmental policy instruments and their effectiveness in reducing harmful emissions.

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Pitch II: Teams 8-14 Log in to Mediaspace to watch this video

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.