Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Concept

Target market

Related lectures (32)

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Business Opportunity Evaluation Log in to Mediaspace to watch this video

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Biosensors and Bioassay Development Log in to Mediaspace to watch this video

Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.

Biosensors & Assay Development Log in to Mediaspace to watch this video

Explores biosensors, bioassay development, regulatory compliance, and product quality control.

Assistive Device for Visually Impaired: EyeCane Innovation Log in to Mediaspace to watch this video

Showcases the development of the EyeCane, an innovative device for visually impaired individuals.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model Log in to Mediaspace to watch this video

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Quadratic Penalty Methods: Sound Problems Log in to Mediaspace to watch this video

Explores Quadratic Penalty Methods for optimization with enforced constraints using penalty functions.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Smart Solutions for Health Monitoring Log in to Mediaspace to watch this video

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Mass Customization: mi Adidas Log in to Mediaspace to watch this video

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Multivalency: Enhancing Local Concentration in Drug Targeting Log in to Mediaspace to watch this video

Covers multivalency's role in enhancing local concentration for effective drug targeting and binding interactions.