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This lecture explores the use of additive manufacturing in the hearing aid industry, focusing on Sonova AG's innovative approach. It covers the market for hearing instruments, main types of hearing aids, challenges in anatomic variations, and reasons for not using hearing aids. The lecture delves into traditional shell manufacturing, the additive mass customization process, and the technology involved. It also discusses the benefits of titanium in manufacturing, the process requirements, costs, and material developments. The presentation concludes with trends, material innovations, and the future outlook for mass customization in the industry.