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Lecture

NewsNet: Platform for Media Industry

In course

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where st ...

Description

This lecture introduces NewsNet, a platform designed for the media and news industry, offering a centralized hub for diverse sources and customizable user experiences. It covers the value proposition, business model canvas, key partners, customer segments, revenue streams, and competitive positioning. The presentation also delves into customer-service interaction, market strategy, and metrics, emphasizing the platform's benefits for students, universities, and service providers. Additionally, it explores the installation process, user base, marketing strategy, and future plans of the platform, highlighting its efficiency, convenience, and community-building features.

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Instructors (4)

Administrative & Editorial Positions 2017- Vice President for Innovation at EPFL 2013- Deputy & Associate Editor: Academy of Management Journal (AMJ 2009-2016 Director of the MTE Master Program at EPFL 2000-2005 Manager of the LMU Entrepreneurship Center Academic Positions 10/2005 - present Ecole Polytechnique Fédérale de Lausanne (EPFL) Assistant Professor (2005-2008), Associate Professor (2008-2010), Full Professor (since 2011) 9/2004 -12/2004 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 9/2000 - 9/2005 University of Munich (LMU), Munich School of Management Habilitand Vice-Director of the Institute for Innovation Research, Technology Management and Entrepreneurship (Director: Prof. Dietmar Harhoff, Ph.D.) Manager of the ODEON Center for Entrepreneurship 1/1999 -12/1999 Wharton School, University of Pennsylvania, Philadelphia Visiting Scholar 10/1995-12/1998 University of St. Gallen, HSG Research Assistant, Ph.D. candidate Degrees and Nominations 4/2005 University of Munich (LMU), Munich School of Management Venia Legendi for Management (Habilitation) 10/2000 University of St. Gallen, HSG Ph.D. in Management 10/1995 University of St. Gallen, HSG Master in Business Administration (lic. oec. HSG)

Eva Maria Weissenböck

Official source

Related concepts (32)

Segmenting-targeting-positioning

In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.

Community building

Community building is a field of practices directed toward the creation or enhancement of community among individuals within a regional area (such as a neighborhood) or with a common need or interest. It is often encompassed under the fields of community organizing, community organization, community work, and community development. A wide variety of practices can be utilized for community building, ranging from simple events like potlucks and small book clubs, to larger–scale efforts such as mass festivals and building construction projects that involve local participants rather than outside contractors.

Market segmentation

In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar s.

Marketing strategy

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).

Positioning (marketing)

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix.

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