Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Concept

Marketing management

Cours associés (9)

MGT-401: Strategic marketing & technology commercialization

This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...

MICRO-406: Products design & systems engineering

This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development. ...

MGT-201: Introduction to entrepreneurship

This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based project, where st ...

MGT-410: Applied corporate & industry analysis

The intent of this project is to encourage interchange between students and their mentors. Each student, in consultation with her or his mentor, will choose a company that the student will analyze in context of its primary industry. The company may be that ...

HUM-382: Anthropologie des croyances

Ce cours constitue une introduction à la question des théories complotistes en particulier dans le champ des sciences. ...

MGT-532: Marketing & sustainability in a digital world

The goal of this course is to understand the key role that marketing could be playing when firms seek to develop sustainable strategies : a positive force of change. This, however, will require a substantial re-orientation of current practices. Come with a ...

MGT-468: Leading and managing in a global context

This course examines management and leadership concepts and provides tools to apply when working in global business contexts. Participants will explore and develop their authenticity and how to apply the course content to adapt the way they work with, lead ...

CS-491: Introduction to IT consulting

This course is an introduction to the alignment of enterprise needs with the possibilities offered by Information Technology (IT). Using a simulated business case, we explore how to define the requirements for an IT service that matches stakeholders explic ...

MGT-535: Transformative project

The Transformative Projects (TP) aim to encourage the students to develop hands-on skills in various sectors. It reinforces project management and team work skills to solve practical issues at the crossroad of technology, management and sustainability and ...