This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based
project, where st ...
This is part 2 of a two part course that provides students with knowledge and skills in collecting, processing and analyzing educational data, including different lenses to view the nature of inquiry in the field, research designs, and an overview of quant ...
Cet enseignement croise des approches culturelles (notamment dans les domaines littéraires ou artistiques), sociales et scientifiques pour penser les enjeux, les perspectives et les problèmes que soulève l'hybridation de l'humain et de la machine. ...
The objective of this course is to introduce a three-step methodology to support the iterative and incremental definition, exploration, and evaluation of alternative Business Models and System Archite
This course focuses on the process of linking technology to market opportunities. Students will gain theoretical and practical knowhow on the process of market opportunity identification and evaluation in the context of new technologies, and on the develop ...