Startup

Morphotonix

Description

Morphotonix is a company that brings bio-inspired marking technologies to life by providing innovative solutions for regulatory marking, sustainability, anti-counterfeiting, and branding. Their unique technological platform allows for the embedding of uncopiable security features directly into products, preserving material purity and enabling instant authentication. By nano-engraving metallic articles with a precision of 130,000 dpi, Morphotonix offers cutting-edge solutions for industries looking to enhance product security, reduce legal liability, increase sales, and boost brand trust. Their ink-less printing solutions on molded products not only provide high optical contrast brand marking but also support environmentally-aware brands in using recycled materials without color additives, inks, or labels.

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Categories (3)

Painting

Painting is the practice of applying paint, pigment, color or other medium to a solid surface (called the "matrix" or "support"). The medium is commonly applied to the base with a brush, but other implements, such as knives, sponges, and airbrushes, can be used. In art, the term "painting" describes both the act and the result of the action (the final work is called "a painting").

Product promotion

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.

Waste management

Waste management or waste disposal includes the processes and actions required to manage waste from its inception to its final disposal. This includes the collection, transport, treatment, and disposal of waste, together with monitoring and regulation of the waste management process and waste-related laws, technologies, and economic mechanisms. Waste can be solid, liquid, or gases and each type has different methods of disposal and management.

Related concepts (23)

Additive color

Additive color or additive mixing is a property of a color model that predicts the appearance of colors made by coincident component lights, i.e. the perceived color can be predicted by summing the numeric representations of the component colors. Modern formulations of Grassmann's laws describe the additivity in the color perception of light mixtures in terms of algebraic equations. Additive color predicts perception and not any sort of change in the photons of light themselves.

Primary color

A set of primary colors or primary colours (see spelling differences) consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a broad range of colors in, e.g., electronic displays, color printing, and paintings. Perceptions associated with a given combination of primary colors can be predicted by an appropriate mixing model (e.g., additive, subtractive) that reflects the physics of how light interacts with physical media, and ultimately the retina.

Color theory

In the visual arts, color theory is the body of practical guidance for color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, secondary color, and tertiary color. The understanding of color theory dates to antiquity. Aristotle (d. 322 BCE) and Claudius Ptolemy (d. 168 CE) already discussed which and how colors can be produced by mixing other colors. The influence of light on color was investigated and revealed further by al-Kindi (d.

RGB color model

The RGB color model is an additive color model in which the red, green and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography.

Color space

A color space is a specific organization of colors. In combination with color profiling supported by various physical devices, it supports reproducible representations of color - whether such representation entails an analog or a digital representation. A color space may be arbitrary, i.e. with physically realized colors assigned to a set of physical color swatches with corresponding assigned color names (including discrete numbers in - for example - the Pantone collection), or structured with mathematical rigor (as with the NCS System, Adobe RGB and sRGB).

Related people (2)

Roger Hersch

Roger D. Hersch is professor of Computer Science and head of the Peripheral Systems Laboratory at EPFL. He received his engineering degree from ETHZ in 1975, worked in industry from 1975 to 1980, and obtained his PhD degree from EPFL in 1985. He directed the widely known Visible Human Web Server project , which offers a number of services for the visualization of human anatomy. His current research focuses on color reproduction, spectral color prediction models, moiré imaging, and visual document security. Recent achievements include the PhotoProtect technology, which incorporates text as chromatic differences in order to protect identity photographs (Swiss driving license), microstructure imaging, which is used by railways companies (SNCF, RENFE) and festival organizers (Paleo) to print tickets at home and the band moire imaging technology for the protection of security documents.

Sabine Süsstrunk

Prof. Dr. Sabine Süsstrunk leads the Image and Visual Representation Lab in the School of Computer and Communication Sciences (IC) at EPFL since 1999. From 2015-2020, she was also the first Director of the Digital Humanities Institute (DHI), College of Humanities (CdH). Her main research areas are in computational photography, computational imaging, color image processing and computer vision, machine learning, and computational image quality and aesthetics. Sabine has authored and co-authored over 200 publications, of which 7 have received best paper/demo awards, and holds over 10 patents. Sabine served as chair and/or committee member in many international conferences on image processing, computer vision, and image systems engineering. She is President of the Swiss Science Council SSC, Founding Member and Member of the Board (President 2014-2018) of the EPFL-WISH (Women in Science and Humanities) Foundation, Member of the Board of the SRG SSR (Swiss Radio and Television Corporation), and Member of the Board of Largo Films. She received the IS&T/SPIE 2013 Electronic Imaging Scientist of the Year Award for her contributions to color imaging, computational photography, and image quality, and the 2018 IS&T Raymond C. Bowman and the 2020 EPFL AGEPoly IC Polysphere Awards for excellence in teaching. Sabine is a Fellow of IEEE and IS&T.

Related publications (30)

Related units (1)

Image and Visual Representation Laboratory