Publication

Does the apple always fall close to the tree? The geographical proximity choice of spinouts

2011
Journal Articles

Abstract

Previous studies suggest that spin-outs will locate in close proximity to the firm from which the), spawn. As a result of this process, clusters of entrepreneurial activity tend to develop around a few strong parent firms. But do all spin-outs really stay close to home? We demonstrate that spin-out firms choose heterogeneous technological and market strategies, and we hypothesize that firms with more aggressive strategies have a greater need to maintain local relationships. We find supporting evidence of our theory by analyzing the location, technology, and market decisions of intraindustry spin-outs in their first year in the disk drive industry Copyright (C) 2011 Strategic Management Society.

Official source

https://infoscience.epfl.ch/entities/publication/5115f686-2ace-470a-8a63-d4f43e7984bb

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2011
Journal Articles

Abstract

Official source

https://infoscience.epfl.ch/entities/publication/5115f686-2ace-470a-8a63-d4f43e7984bb

About this result

Related concepts (32)

Marketing strategy

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).

Market analysis

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.

Strategic management

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.

Related publications (1)

Does the apple always fall close to the tree? The geographical proximity choice of spinouts

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