Lecture

Headline Analysis: Language Impact & Success

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In course

CS-401: Applied data analysis

This course teaches the basic techniques, methodologies, and practical skills required to draw meaningful insights from a variety of data, with the help of the most acclaimed software tools in the data science world (pandas, scikit-learn, Spark, etc.) ...

Description

This lecture delves into analyzing the impact of language on headlines' success, focusing on A/B tests conducted by Upworthy. Students will learn to process and analyze real-world datasets, conduct statistical tests, and interpret results to understand how different factors like word count, pronouns, and sentiment influence headline performance over time.

Instructors (2)

Maria Brbic

Maria Brbic is an assistant professor in computer science at EPFL. Prior to joining EPFL, Maria was a postdoctoral researcher in Computer Science at Stanford University working with Jure Leskovec. She received her PhD degree from University of Zagreb in 2019, while also researching at Stanford University and University of Tokyo. Her research was awarded with the Fulbright Scholarship, L’Oreal UNESCO for Women in Science Scholarship, Branimir Jernej award for outstanding publication in biology and biomedicine, and Josip Loncar Silver Plaque award for the best doctoral dissertation. She has been named a Rising Star in EECS by MIT in 2021. Her research is focused on developing new machine learning methods and applying her methods to advance biomedical research.

Robert West

Robert West is a tenure-track assistant professor of computer science at EPFL, where he heads the Data Science Lab. In his research, he develops and applies techniques in machine learning, computational social science, natural language processing, social network analysis, and data mining. Bob also collaborates closely with the Wikimedia Foundation, in his role as a Wikimedia Research Fellow. Bob’s work has won several awards, including best/outstanding paper awards at ICWSM’21, ICWSM’19, and WWW’13, a best-paper runner-up award at WWW’16, a Google Faculty Research Award, a Facebook Research Award, a Hewlett-Packard Graduate Fellowship, and a Facebook Graduate Fellowship. He is actively involved in the research community, e.g., as an Associate Editor of ICWSM and EPJ Data Science and as a co-founder of the Wiki Workshop (held at WWW and ICWSM) and the Applied Machine Learning Days. Bob received his PhD in Computer Science from Stanford University, his MSc from McGill University, Canada, and his undergraduate degree from Technische Universität München, Germany.[Last updated: 25 Aug 2021]

Official source

Ontological neighbourhood

Statistics

Statistical inference: Statistical hypothesis testing

Related concepts (31)

Statistical hypothesis testing

A statistical hypothesis test is a method of statistical inference used to decide whether the data at hand sufficiently support a particular hypothesis. Hypothesis testing allows us to make probabilistic statements about population parameters. While hypothesis testing was popularized early in the 20th century, early forms were used in the 1700s. The first use is credited to John Arbuthnot (1710), followed by Pierre-Simon Laplace (1770s), in analyzing the human sex ratio at birth; see .

A/B testing

A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.

Data and information visualization

Data and information visualization (data viz or info viz) is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.

Test statistic

A test statistic is a statistic (a quantity derived from the sample) used in statistical hypothesis testing. A hypothesis test is typically specified in terms of a test statistic, considered as a numerical summary of a data-set that reduces the data to one value that can be used to perform the hypothesis test. In general, a test statistic is selected or defined in such a way as to quantify, within observed data, behaviours that would distinguish the null from the alternative hypothesis, where such an alternative is prescribed, or that would characterize the null hypothesis if there is no explicitly stated alternative hypothesis.

Data processing

Data processing is the collection and manipulation of digital data to produce meaningful information. Data processing is a form of information processing, which is the modification (processing) of information in any manner detectable by an observer. The term "Data Processing", or "DP" has also been used to refer to a department within an organization responsible for the operation of data processing programs. Data processing may involve various processes, including: Validation – Ensuring that supplied data is correct and relevant.

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