Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Home

Lecture

Agile Focus Strategy: Market Opportunity Navigator

About
Privacy
Disclaimer

Graph Chatbot

Related lectures (32)

The Arctic of a Globalized, Asian World

Examines Asia's rise and China's impact on the Arctic's international system and strategic choices.

Designing Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the process of designing an Agile Focus Strategy and allocating resources among different market opportunities.

From business model to business plan MOOC: IoT Systems and Industrial Applications with Design Thinking

Explores the transition from a business model to a business plan and the key components of a business plan.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Competitive Strategy Log in to Mediaspace to watch this video

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Mass Customization: mi Adidas Log in to Mediaspace to watch this video

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Customization Strategy: mi Adidas Log in to Mediaspace to watch this video

Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.

Basics of strategy & value proposition Log in to Mediaspace to watch this video

Covers new venture strategy, competitive advantage, and value proposition in business.

Launching New Ventures Log in to Mediaspace to watch this video

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Supply Chain Decision Phases Log in to Mediaspace to watch this video

Discusses supply chain decision phases and the case of Seven-Eleven Japan.

Environmental Growth and Sustainability II: Introduction Log in to Mediaspace to watch this video

Introduces student projects on sustainable visions and environmental issues, emphasizing practical application through case studies.

Page 2 of 2