Lecture

Designing a Smart Portfolio: Backup and Growth Options

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Description

This lecture focuses on designing a smart portfolio by identifying backup and growth options for innovators and entrepreneurs. It covers the concept of backup options as alternative market opportunities with lower risks and growth options as opportunities to create additional value. The instructor explains how to examine possible backup and growth options using the Attractiveness Map and relatedness to the primary market opportunity. Assessing product and market relatedness is crucial to leverage resources effectively. The lecture also discusses how some opportunities can serve as both backup and growth options. Practical examples and a step-by-step guide on building an agile focus strategy around the primary market opportunity are provided.

In MOOC

Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

As entrepreneur or innovator you are trained to run fast, but…Are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. This common mistake often leads them to choose the

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Related concepts (12)

Agile software development

In software development, agile practices (sometimes written "Agile") include requirements discovery and solutions improvement through the collaborative effort of self-organizing and cross-functional teams with their customer(s)/end user(s), Popularized in the 2001 Manifesto for Agile Software Development, these values and principles were derived from and underpin a broad range of software development frameworks, including Scrum and Kanban.

Disciplined agile delivery

Disciplined agile delivery (DAD) is the software development portion of the Disciplined Agile Toolkit. DAD enables teams to make simplified process decisions around incremental and iterative solution delivery. DAD builds on the many practices espoused by advocates of agile software development, including scrum, agile modeling, lean software development, and others. The primary reference for disciplined agile delivery is the book Choose Your WoW!, written by Scott Ambler and Mark Lines.

Agile unified process

Agile unified process (AUP) is a simplified version of the rational unified process (RUP) developed by Scott Ambler. It describes a simple, easy to understand approach to developing business application software using agile techniques and concepts yet still remaining true to the RUP. The AUP applies agile techniques including test-driven development (TDD), agile modeling (AM), agile change management, and database refactoring to improve productivity. In 2011 the AUP accounted for one percent of all the agile methodologies used.

Option (finance)

In finance, an option is a contract which conveys to its owner, the holder, the right, but not the obligation, to buy or sell a specific quantity of an underlying asset or instrument at a specified strike price on or before a specified date, depending on the style of the option. Options are typically acquired by purchase, as a form of compensation, or as part of a complex financial transaction.

Real options valuation

Real options valuation, also often termed real options analysis, (ROV or ROA) applies option valuation techniques to capital budgeting decisions. A real option itself, is the right—but not the obligation—to undertake certain business initiatives, such as deferring, abandoning, expanding, staging, or contracting a capital investment project. For example, real options valuation could examine the opportunity to invest in the expansion of a firm's factory and the alternative option to sell the factory.

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