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Lecture

Agile Focus Strategy: Designing Market Opportunities

Description

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to design an agile focus strategy. The instructor discusses how to choose primary market opportunities, select backup and growth options, and create an agile portfolio. Through the Agile Focus Dartboard, participants learn to prioritize market opportunities based on relatedness and attractiveness.

In MOOC

Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Official source

Related concepts (32)

Agile software development

In software development, agile practices (sometimes written "Agile") include requirements discovery and solutions improvement through the collaborative effort of self-organizing and cross-functional teams with their customer(s)/end user(s), Popularized in the 2001 Manifesto for Agile Software Development, these values and principles were derived from and underpin a broad range of software development frameworks, including Scrum and Kanban.

Adverse selection

In economics, insurance, and risk management, adverse selection is a market situation where buyers and sellers have different information. The result is the unequal distribution of benefits to both parties, with the party having the key information benefiting more. In an ideal world, buyers should pay a price which reflects their willingness to pay and the value to them of the product or service, and sellers should sell at a price which reflects the quality of their goods and services.

Target market

A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.

Market research

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Disciplined agile delivery

Disciplined agile delivery (DAD) is the software development portion of the Disciplined Agile Toolkit. DAD enables teams to make simplified process decisions around incremental and iterative solution delivery. DAD builds on the many practices espoused by advocates of agile software development, including scrum, agile modeling, lean software development, and others. The primary reference for disciplined agile delivery is the book Choose Your WoW!, written by Scott Ambler and Mark Lines.

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Agile Focus Strategy: Designing Smart Market Portfolio MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the Agile Focus Strategy for balancing focus and flexibility in market selection.

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Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.

Agile Focus Strategy: Smart Portfolio MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Discusses the Agile Focus Strategy, emphasizing the importance of balancing focus and flexibility in market opportunities.

Market Opportunity Navigator: Practical Information MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces a tool for innovators to identify markets and addresses common questions.

Agile Focus Strategy: Market Opportunity Navigator MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.