Lecture

Forecasting Market Shares

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Description

This lecture covers the process of forecasting future market shares of electric cars using a model that predicts market penetration by age category. By making behavioral assumptions and estimating parameters, the instructor demonstrates how to calculate future market shares based on demographic changes.

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Related concepts (17)

Demographic transition

In demography, demographic transition is a phenomenon and theory which refers to the historical shift from high birth rates and high death rates in societies with minimal technology, education (especially of women) and economic development, to low birth rates and low death rates in societies with advanced technology, education and economic development, as well as the stages between these two scenarios.

Demography

Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments.

Market capitalization

Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by the number of common shares outstanding. Since outstanding stock is bought and sold in public markets, capitalization could be used as an indicator of public opinion of a company's net worth and is a determining factor in some forms of stock valuation.

Political demography

Political demography is the study of the relationship between politics and population change. Population change is driven by classic demographic mechanisms – birth, death, age structure, and migration. However, in political demography, there is always scope for assimilation as well as boundary and identity change, which can redraw the boundaries of populations in a way that is not possible with biological populations. Typically, political-demographic projections can account for both demographic factors and transitions caused by social change.

Stock market

A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include securities listed on a public stock exchange, as well as stock that is only traded privately, such as shares of private companies which are sold to investors through equity crowdfunding platforms. Investment is usually made with an investment strategy in mind. The total market capitalization of all publicly traded securities worldwide rose from US$2.

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