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Lecture

Digital Dilemmas

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Description

This lecture introduces the concept of digital dilemmas by immersing the audience in a crisis scenario where they have to make critical digital choices, setting the stage for the course's environment and content.

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https://mediaspace.epfl.ch/media/0_maxy3vb5

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Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Nihat Tavşan and Can Erdem bring an extensive elucidation to the customer experience, encompassing the dimensions of consciousness, subjectivity, and interactional nature and define customer experience as the sum of subjective ideas regarding a product or service that occur at a conscious or subconscious level due to direct or indirect interaction of a customer with brand-related stimuli.

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