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This lecture explores the social differentiation of lifestyles in contemporary European societies, emphasizing the shift from traditional demographic variables to diverse social success models. It delves into the definition of lifestyle as the composition of daily activities and experiences, highlighting its functional, sensitive, and social dimensions. The discussion extends to the quality of life, covering functional aspects like transportation preferences and proximity to daily activities, as well as sensitive aspects related to well-being and the built environment. Additionally, it examines the social quality influencing relationships and public spaces. The lecture concludes by discussing the diversification of lifestyle models and the significance of transportation choices in shaping lifestyles.