Marketing Communication: Strategies and Challenges
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Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Explores global issues in online advertising, covering major companies, two-sided markets, search engines, ad targeting challenges, data sharing by mobile apps, surveillance capitalism, and Tim Berners-Lee's Solid project.
Explores how Flyability strategically focused on inspecting boilers in power plants using the Market Opportunity Navigator, leading to significant sales growth.
Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the need for quantitative and operational models.
Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the importance of understanding individual decision-making.
