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Lecture

Real-Time Bidding: Legal Aspects

In course

CS-523: Advanced topics on privacy enhancing technologies

This advanced course will provide students with the knowledge to tackle the design of privacy-preserving ICT systems. Students will learn about existing technologies to prect privacy, and how to evaluate the protection they provide. ...

Description

This lecture delves into the world of real-time bidding, automated auctions for online advertising, where personal data is exchanged between various platforms without robust oversight, leading to privacy concerns and legal implications under e-Privacy Law and GDPR. The instructor discusses the challenges of data protection, consent mechanisms, and enforcement issues in the context of online advertising practices.

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Instructors (2)

Carmela González Troncoso

Alessandro Chiesa

Alessandro Chiesa is a faculty member in computer science. He conducts research in complexity theory, cryptography, and security, with a focus on the theoretical foundations and practical implementations of cryptographic proofs that are short and easy to verify. He is a co-author of several zkSNARK libraries, and is a co-inventor of the Zerocash protocol. He has co-founded Zcash and StarkWare Industries. He is a recipient of a Sloan Research Fellowship (2021), an Okawa Foundation Research Grant (2020), and Google Faculty Research Awards (2018 and 2017). He was included in MIT Technology Review's "35 Innovators Under 35" list in 2018.

Official source

Ontological neighbourhood

Computer engineering

Computer security: Privacy

Related concepts (32)

General Data Protection Regulation

The General Data Protection Regulation (Regulation (EU) 2016/679, abbreviated GDPR) is a European Union regulation on Information privacy in the European Union (EU) and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also governs the transfer of personal data outside the EU and EEA.

Privacy law

Privacy law is the body of law that deals with the regulating, storing, and using of personally identifiable information, personal healthcare information, and financial information of individuals, which can be collected by governments, public or private organisations, or other individuals. It also applies in the commercial sector to things like trade secrets and the liability that directors, officers, and employees have when handing sensitive information.

Data Protection Directive

The Data Protection Directive, officially Directive 95/46/EC, enacted in October 1995, was a European Union directive which regulated the processing of personal data within the European Union (EU) and the free movement of such data. The Data Protection Directive was an important component of EU privacy and human rights law. The principles set out in the Data Protection Directive were aimed at the protection of fundamental rights and freedoms in the processing of personal data.

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Right to privacy

The right to privacy is an element of various legal traditions that intends to restrain governmental and private actions that threaten the privacy of individuals. Over 150 national constitutions mention the right to privacy. On 10 December 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights (UDHR), originally written to guarantee individual rights of everyone everywhere; while right to privacy does not appear in the document, many interpret this through Article 12, which states: "No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation.

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