Lecture

Real-Time Bidding: Legal Aspects

Graph Chat

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.

In course

CS-523: Advanced topics on privacy enhancing technologies

This advanced course will provide students with the knowledge to tackle the design of privacy-preserving ICT systems. Students will learn about existing technologies to prect privacy, and how to evaluate the protection they provide. ...

Description

This lecture delves into the world of real-time bidding, automated auctions for online advertising, where personal data is exchanged between various platforms without robust oversight, leading to privacy concerns and legal implications under e-Privacy Law and GDPR. The instructor discusses the challenges of data protection, consent mechanisms, and enforcement issues in the context of online advertising practices.

Instructors (2)

Carmela González Troncoso

SPRING Lab Our research focuses on building secure and privacy-preserving systems. We aim to develop tools and methodologies to help engineers embedding strong security and privacy guarantees in their designs, as well as techniques that help them to systematically quantifying the information that an adversary can infer from data she may have access to.More information about our activities here: https://spring.epfl.ch/ Teaching & PhD PhD Students Saiid El Hajj Chehade, Eric Jollès, Christian Knabenhans, Boy

Alessandro Chiesa

Alessandro Chiesa is a faculty member in computer science. He conducts research in complexity theory, cryptography, and security, with a focus on the theoretical foundations and practical implementations of cryptographic proofs that are short and easy to verify. He is a co-author of several zkSNARK libraries, and is a co-inventor of the Zerocash protocol. He has co-founded Zcash and StarkWare Industries. He is a recipient of a Sloan Research Fellowship (2021), an Okawa Foundation Research Grant (2020), and Google Faculty Research Awards (2018 and 2017). He was included in MIT Technology Review's "35 Innovators Under 35" list in 2018.

Official source

Ontological neighbourhood

Computer engineering

Computer security: Privacy

Related concepts (32)

Privacy law

Privacy law is the body of law that deals with the regulating, storing, and using of personally identifiable information, personal healthcare information, and financial information of individuals, which can be collected by governments, public or private organisations, or other individuals. It also applies in the commercial sector to things like trade secrets and the liability that directors, officers, and employees have when handing sensitive information.

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Information privacy law

Information privacy, data privacy or data protection laws provide a legal framework on how to obtain, use and store data of natural persons. The various laws around the world describe the rights of natural persons to control who is using its data. This includes usually the right to get details on which data is stored, for what purpose and to request the deletion in case the purpose is not given anymore. Over 80 countries and independent territories, including nearly every country in Europe and many in Latin America and the Caribbean, Asia, and Africa, have now adopted comprehensive data protection laws.

Information privacy

Information privacy is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, contextual information norms, and the legal and political issues surrounding them. It is also known as data privacy or data protection. Data privacy is challenging since attempts to use data while protecting an individual's privacy preferences and personally identifiable information. The fields of computer security, data security, and information security all design and use software, hardware, and human resources to address this issue.

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers.

Related lectures (53)

Data Protection Law: Principles and Practices

Explores the historical development and legal aspects of data protection laws, international instruments, challenges of online tracking, legal bases for processing personal data, and privacy regulations.

Privacy Sphere and Data Protection

Covers privacy sphere, data protection, risks of data misuse, laws, and real-world breach cases.

Privacy: Threat Modeling and Differential Privacy

Explores the significance of privacy, risks of targeted advertising, and the concept of differential privacy.

Personal Devices: Security and Privacy

Explores security and privacy issues in personal electronic devices, emphasizing the importance of safeguarding Personally Identifiable Information.

Data Protection Law: Principles and Rights