Lecture

Real Estate Pricing Strategies

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Description

This lecture covers the pricing strategies in real estate transactions, focusing on the buyer's and seller's strategies based on the displayed and proposed prices. It also discusses a favorable scenario for both parties and a general formula for determining the transaction price. The lecture concludes with a synthesis of the pricing factors and strategies influencing the observed transaction price.

In MOOC

Soil and Real Estate Economics I

This course has been prepared by an economist attached to an architecture institute, who has over 20 years' experience of teaching the basics of economic analysis, particularly for real estate, to students who are not economists. The course will provide you with economic knowledge enabling you to understand many of the mechanisms of our market economies, such as competition, price formation, equilibria and disequilibria. It also provides a basic understanding of financial analysis. It is especially useful

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Related concepts (22)

Pricing strategies

A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions.

Dynamic pricing

Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. Businesses are able to change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market. Dynamic pricing is a common practice in several industries such as hospitality, tourism, entertainment, retail, electricity, and public transport.

Pricing

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place.

Price discrimination

Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different market segments. Price discrimination is distinguished from product differentiation by the more substantial difference in production cost for the differently priced products involved in the latter strategy. Price differentiation essentially relies on the variation in the customers' willingness to pay and in the elasticity of their demand.

Strategic management

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.

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