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Related lectures (32)

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Networked Individualism: The New Social Operating System Log in to Mediaspace to watch this video

Explores networked individualism, the shift to individual-centric social networks, and the impact of connectivity, weaker group boundaries, and increased personal autonomy on society.

Intro & Oblivious Shuffling Log in to Mediaspace to watch this video

Introduces Aggregate Measurement via Oblivious Shuffling and explores various topics related to privacy, data analysis, and web advertising.

Ad Auctions Log in to Mediaspace to watch this video

Explores the online advertisement market, ad types, Google AdWords, auction formats, and bidding strategies.

Social Media Trends Log in to Mediaspace to watch this video

Delves into the evolution of internet usage and social media trends, analyzing global users, mobile activities, and engagement patterns.

Legal Aspects: Real-Time Bidding Log in to Mediaspace to watch this video

Delves into the legal aspects of real-time bidding in online advertising, focusing on data protection laws, consent management challenges, and recent legal implications.

Facebook Research: User Analysis, Motivations, Identity, and Privacy Log in to Mediaspace to watch this video

Covers Facebook research on user analysis, motivations, identity, and privacy.

Social Media News Strategies Log in to Mediaspace to watch this video

Covers challenges in adapting news to social media, introducing NewsNet and SafePost.

Understanding Social Media Log in to Mediaspace to watch this video

Covers the goals, definition, types, and computational analysis of social media, emphasizing the study of human behavior through digital traces.

Strategy through diversity: Laura Nelson Log in to Mediaspace to watch this video

Delves into tactical innovation in social movements, analyzing environmental organizations' diverse strategies and tactics to achieve their goals.

Location-Based Social Networks: Insights & Analysis Log in to Mediaspace to watch this video

Explores motivations for check-ins, human mobility patterns, and biases in mobility data from location-based social networks.

Online Tracking: Stateful vs. Stateless Methods Log in to Mediaspace to watch this video

Explores online tracking methods, including canvas and AudioContext API fingerprinting, and their privacy implications.

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