Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Home

Lecture

Value Proposition: Development

About
Privacy
Disclaimer

Graph Chatbot

Related lectures (32)

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Entrepreneurial Marketing: Customer Needs & Competition Log in to Mediaspace to watch this video

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Data-Driven Retail Strategy Log in to Mediaspace to watch this video

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Launching New Ventures Log in to Mediaspace to watch this video

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Entrepreneurial Marketing: New Ventures Log in to Mediaspace to watch this video

Discusses the challenges and strategies for marketing startups and launching new ventures.

Crowdsourcing & Crowdfunding Log in to Mediaspace to watch this video

Delves into crowdsourcing and crowdfunding, showcasing examples like the Netflix Prize and the Facebook Translation Project.

Business Model: Theory and Application Log in to Mediaspace to watch this video

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Page 2 of 2