Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Lecture

Innovation Challenges: Lessons Learned

Description

This lecture delves into the challenges faced by innovators, exploring the impact of COVID times on innovation and entrepreneurship. The instructor discusses the importance of distinguishing between newness and innovation, highlighting the complexities of the patent world. Through personal experiences and industry insights, the lecture emphasizes the significance of understanding market dynamics, the value of failure, and the need for strategic decision-making in product development. The discussion covers topics such as the difficulties of hardware manufacturing, the risks of investing in unproven materials, and the critical role of customer acquisition in product success. The lecture also touches on the evolution of retail, the future of electric mobility, and the key factors influencing the success of hardware and software projects.

This video is available exclusively on Mediaspace for a restricted audience. Please log in to MediaSpace to access it if you have the necessary permissions.

Watch on Mediaspace

Official source

Related concepts (23)

New product development

In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income.

Virtual product development

Virtual product development (VPD) is the practice of developing and prototyping products in a completely digital 2D/3D environment. VPD has four main components: virtual product design (3D shape, 2D graphics/copy) virtual product simulation (drop test, crush test, etc.) virtual product staging (retail space planning, consumer research and behavior analysis) digital manufacturing (process planning, assembly/filling virtualization, plant design).

Product design

Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development. Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products.

Product manager

A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases. Product managers coordinate work done by many other functions (like software engineers, data scientists, and product designers), and are ultimately responsible for product outcomes.

Patent

A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention. In most countries, patent rights fall under private law and the patent holder must sue someone infringing the patent in order to enforce their rights. The procedure for granting patents, requirements placed on the patentee, and the extent of the exclusive rights vary widely between countries according to national laws and international agreements.

Related lectures (33)

IP Management at AC Immune

Delves into the IP management strategies at AC Immune, focusing on patents, trademarks, and challenges in the biotech industry.

Entrepreneurship: Strategy for Startups MOOC: Launching New Ventures

Covers the basics of entrepreneurship for technology-driven startups.

Compound Functions: Development and Analysis

Covers the development and analysis of compound functions and the importance of analyzing the larger term in power series.

Collaboration in Innovation: Stöckli and EPFL

Covers the collaboration between EPFL and Stöckli Swiss Sports AG, highlighting innovation in product development and the importance of user expectations.

Surgebox Development and Standards in Medical Devices