Lectures related to Launching New Ventures

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Market Opportunity Set: Generating Strategies MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Launching New Ventures: What's Your Value Proposition?

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Entrepreneurial Marketing: Launching New Ventures MOOC: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

The Sustainable Business Model Canvas: The Customer MOOC: Technology Innovation for Sustainable Development

Explores customer segments, value proposition, and the triple bottom line.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Competitive Strategy Log in to Mediaspace to watch this video

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Entrepreneurial Marketing: Customer Needs & Competition Log in to Mediaspace to watch this video

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Developing Your Marketing Strategy Log in to Mediaspace to watch this video

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Ergonomics: Presentations Log in to Mediaspace to watch this video

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.