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Launching New Ventures

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Related lectures (39)

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Self-Shaving App: Design and Business Model Canvas Log in to Mediaspace to watch this video

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Business Model Innovation Log in to Mediaspace to watch this video

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Data-Driven Retail Strategy Log in to Mediaspace to watch this video

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Blue Ocean Strategy Log in to Mediaspace to watch this video

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Business Model: Theory and Application Log in to Mediaspace to watch this video

Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.

Value Proposition: Development Log in to Mediaspace to watch this video

Explores the development of a compelling and differentiated value proposition for customers.

Carbon Strategy Consulting Log in to Mediaspace to watch this video

Explores Carbon Associates, a Swiss consulting company specializing in carbon strategy to reduce CO2 emissions, offering transparent services at a lower cost.

Competitive Strategy: Differentiation and Cost Leadership Log in to Mediaspace to watch this video

Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.

Business Model Innovation Log in to Mediaspace to watch this video

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Organizational Decision Making in Sustainable Manufacturing Log in to Mediaspace to watch this video

Explores decision-making in sustainable manufacturing, including partner selection, IoT integration, and demand forecasting.

Environmental Policy Instruments: A Comparative Analysis Log in to Mediaspace to watch this video

Provides a comprehensive overview of various environmental policy instruments and their effectiveness in reducing harmful emissions.

Marketing Plan: Strategy, Implementation, and Ethics Log in to Mediaspace to watch this video

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

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