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This lecture explores the importance of organizational norms in maintaining identity and alignment between business and IT. It discusses how norms create stability and homeostasis, emphasizing the role of organizational culture in countering and adapting to change. Through a case study, it illustrates how different organizations maintain their identity through specific norms, highlighting the impact on business operations and relationships. The lecture also delves into the concept of homeostasis for organizations, drawing parallels between biological systems and organizational structures, and how they strive to maintain constancy amidst changing environments.
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