Green marketingGreen marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.
RecyclingRecycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling).
Plastic recyclingPlastic recycling is the processing of plastic waste into other products. Recycling can reduce dependence on landfill, conserve resources and protect the environment from plastic pollution and greenhouse gas emissions. Recycling rates lag those of other recoverable materials, such as aluminium, glass and paper. Through 2015, the world produced some 6.3 billion tonnes of plastic waste, only 9% of which has been recycled, and only ~1% has been recycled more than once.
GreenwashingGreenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from their own environmental lapses or those of their suppliers.
Sustainable productsSustainable products are those products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal. According to Belz, Frank-Martin., the definition of sustainable product has six characteristics: Customer satisfaction: any products or services that do not meet customer needs will not survive in the market in a long term.
Green brandsGreen brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost . However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash. Ethical consumerism has led to an increase in green brands.
PlasticPlastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptability, plus a wide range of other properties, such as being lightweight, durable, flexible, and inexpensive to produce, has led to its widespread use. Plastics typically are made through human industrial systems.
Glass recyclingGlass recycling is the processing of waste glass into usable products. Glass that is crushed or imploded and ready to be remelted is called cullet. There are two types of cullet: internal and external. Internal cullet is composed of defective products detected and rejected by a quality control process during the industrial process of glass manufacturing, transition phases of product changes (such as thickness and color changes) and production offcuts. External cullet is waste glass that has been collected or reprocessed with the purpose of recycling.
Sustainable packagingSustainable packaging is the development and use of packaging which results in improved sustainability. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footprint. It includes a look at the whole of the supply chain: from basic function, to marketing, and then through to end of life (LCA) and rebirth.
SustainabilitySustainability is a social goal for people to co-exist on Earth over a long time. Specific definitions of this term are disputed and have varied with literature, context, and time. Experts often describe sustainability as having three dimensions (or pillars): environmental, economic, and social, and many publications emphasize the environmental dimension. In everyday use, sustainability often focuses on countering major environmental problems, including climate change, loss of biodiversity, loss of ecosystem services, land degradation, and air and water pollution.
Sustainability measurementSustainability measurement is a set of frameworks or indicators to measure how sustainable something is. This includes processes, products, services and businesses. Sustainability is difficult to quantify. It may even be impossible to measure. To measure sustainability, the indicators consider environmental, social and economic domains. The metrics are still evolving. They include indicators, benchmarks and audits. They include sustainability standards and certification systems like Fairtrade and Organic.
Tire recyclingTire recycling, or rubber recycling, is the process of recycling waste tires that are no longer suitable for use on vehicles due to wear or irreparable damage. These tires are a challenging source of waste, due to the large volume produced, the durability of the tires, and the components in the tire that are ecologically problematic. Because tires are highly durable and non-biodegradable, they can consume valuable space in landfills. If waste tires are improperly managed they may cause rubber pollution.
Aluminium recyclingAluminium recycling is the process by which scrap aluminium can be reused in products after its initial production. The process involves simply re-melting the metal, which is far less expensive and energy-intensive than creating new aluminium (Recycled Aluminum-Secondary Aluminium) through the electrolysis of aluminium oxide (), which must first be mined from bauxite ore and then refined into aluminium oxide using the Bayer process and then refined again into aluminium metal using the Hall–Héroult process.
Weak and strong sustainabilityAlthough related, sustainable development and sustainability are two different concepts. Weak sustainability is an idea within environmental economics which states that 'human capital' can substitute 'natural capital'. It is based upon the work of Nobel laureate Robert Solow, and John Hartwick. Contrary to weak sustainability, strong sustainability assumes that 'human capital' and 'natural capital' are complementary, but not interchangeable. This idea received more political attention as sustainable development discussions evolved in the late 1980s and early 1990s.
Sustainable developmentSustainable development is an organizing principle that aims to meet human development goals while also enabling natural systems to provide necessary natural resources and ecosystem services to humans. The desired result is a society where living conditions and resources meet human needs without undermining the planetary integrity and stability of the natural system. Sustainable development tries to find a balance between economic development, environmental protection, and social well-being.
Index of sustainability articlesThis page is an index of sustainability articles. Adiabatic lapse rate - Air pollution control - Air pollution dispersion modeling - Allotment (gardening) - Anaerobic digestion - Anthropogenic - Anthroposystem - Applied Sustainability - Appropriate technology - Aquaculture - Aquatic ecosystem - Ashden Awards Back-to-the-land movement - Bagasse - Behavioral ecology - Biobutanol - Biodegradable plastics - Bioenergy - Bioenergy village - Biofuel in Brazil - Biofuel in the United States - Biofuel - Biogas - Bi
Plastic pollutionPlastic pollution is the accumulation of plastic objects and particles (e.g. plastic bottles, bags and microbeads) in the Earth's environment that adversely affects humans, wildlife and their habitat. Plastics that act as pollutants are categorized by size into micro-, meso-, or macro debris. Plastics are inexpensive and durable, making them very adaptable for different uses; as a result, manufacturers choose to use plastic over other materials.
Packaging and labelingPackaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.
