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Course

MGT-401: Strategic marketing & technology commercialization

Summary

This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for students with advances marketing knowledge.

Lectures

Instructor

Thilo Hans Martin Eckardt

Official source

https://edu.epfl.ch/coursebook/en/strategic-marketing-technology-commercialization-MGT-401

Moodle Page

http://go.epfl.ch/MGT-401

About this result

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Summary

Lectures

Instructor

Thilo Hans Martin Eckardt

Official source

https://edu.epfl.ch/coursebook/en/strategic-marketing-technology-commercialization-MGT-401

Moodle Page

http://go.epfl.ch/MGT-401

About this result

Ontological neighbourhood

Business

Marketing: Product promotion

Business administration: Strategic planning

Lectures in this course (18)

Ergonomics: Presentations Log in to Mediaspace to watch this video

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Customer-Oriented Organizations Log in to Mediaspace to watch this video

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Blue Ocean Strategy Log in to Mediaspace to watch this video

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

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