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MGT-201: Introduction to entrepreneurship

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Lectures in this course (52)

Smart Solutions for Market Opportunities Log in to Mediaspace to watch this video

Explores innovative solutions for market opportunities presented by students.

Entrepreneurship Journey Insights Log in to Mediaspace to watch this video

Explores the emotional and strategic aspects of entrepreneurship, emphasizing self-awareness, empathy, and genuine connections in the entrepreneurial journey.

Entrepreneurship: Introduction and Opportunities Log in to Mediaspace to watch this video

Explores entrepreneurship, from setting up businesses to global startup landscapes and the role of technology as a key driver.

Business Opportunity Identification Log in to Mediaspace to watch this video

Explores business opportunity identification, factors affecting recognition, idea generation, and tools for supporting creativity.

Entrepreneurial Motivations and Team Dynamics Log in to Mediaspace to watch this video

Delves into entrepreneurial motivations and team dynamics in high-tech startups.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Prototyping: Introduction to Entrepreneurship Log in to Mediaspace to watch this video

Explores developing shared mental models and value propositions using tangibles and negotiation techniques in entrepreneurship.

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

Entrepreneurial Financing: Sources and Strategies Log in to Mediaspace to watch this video

Explores predicting start-up capital needs, stages of financing, venture capital, and crowdfunding, emphasizing the importance of strategic financial decisions.

Business Opportunity Evaluation: Introduction to Entrepreneurship Log in to Mediaspace to watch this video

Introduces the evaluation of business opportunities, emphasizing testing assumptions and building prototypes.

Business Model Canvas: Workshop and Key Concepts Log in to Mediaspace to watch this video

Covers the Business Model Canvas and its key elements for developing business models.

Marketing Strategy Essentials Log in to Mediaspace to watch this video

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

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