This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...
Ce cours propose de partir des paradigmes de la durabilité et d'en décliner les conséquences sociales et politiques contemporaines. Nous allons adopter une approche critique des diverses théorisations, nous saisirons les acteurs qui en font la promotion et ...
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based
project, where st ...
The aims of the course are to explain how information helps investors to analyze the financial profile of a company, and to provide analytical tools for assisting managers in evaluating various decisions within economic organizations.Summary (fr)?Cont ...