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Related lectures (32)

Market Opportunity Navigator: Generating Market Opportunities MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator for innovators to identify market opportunities and prioritize strategic market entry.

Base of the Pyramid: Technologies, Innovations and Emerging Markets

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.

Business Opportunity Evaluation Log in to Mediaspace to watch this video

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Market Opportunity Navigator: Identifying Valuable Market Opportunities Log in to Mediaspace to watch this video

Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.

Smart Solutions for Health Monitoring Log in to Mediaspace to watch this video

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Market Analysis & Opportunity Identification Log in to Mediaspace to watch this video

Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.

Healthy and Sustainable Kitchen Solutions Log in to Mediaspace to watch this video

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Assistive Device for Visually Impaired: EyeCane Innovation Log in to Mediaspace to watch this video

Showcases the development of the EyeCane, an innovative device for visually impaired individuals.

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

New Venture Creation: Core Elements Log in to Mediaspace to watch this video

Covers the core elements of new venture creation and provides insights into launching new ventures, evaluating market opportunities, and testing potential target markets.

Market Dynamics: Understanding Markets Log in to Mediaspace to watch this video

Covers market dynamics, market shares, and niche products to increase total market consumption.

Launching New Ventures: Technology and Market Linkage Log in to Mediaspace to watch this video

Discusses linking technology with market applications and identifying the 'killer application' in launching new ventures.

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