Concept
HitRadio Veronica was a Dutch commercial radio station that was created when the public broadcaster Veronica Omroep Organisatie left the public system in August 1995, creating the Holland Media Groep with CLT (RTL). Before that Veronica bought the station Holland FM and rebranded it into Hitradio Holland FM and later Hitradio 1224. Most of known Veronica DJs switched to Hitradio 1224. HitRadio Veronica has broadcast on 828 kHz and 1224 kHz from 1995 till 1996, the slogan was De hits van gisteren en het beste van nu. The station transmitted the show Kinkel Jeroen van Inkel. Jensen presented also Escapades Evening with Robert Jensen, and The Shack Friday with Robert Jensen and Edwin Evers had a place in programming. Other well-known DJs at the station were Gijs Staverman, Edwin Zoo and Kas van Iersel. Rob Stenders and Martijn Krabbé were in 1995 and 1996 to hear a short time HitRadio Veronica. When HitRadio Veronica got FM-frequencies in the Western region of the Netherlands the name changed also. From 1 January 1998, the station changed name again. Because the station had FM frequencies, the station was renamed Veronica FM. The broadcasts on the AM frequencies 828 kHz and 1224 kHz were discontinued a short time later. The station had a limited air coverage of 15 percent. The main competitor Radio 538, had a much greater range than Veronica FM. Slogans of the station were "The new sound of your radio" and "The No. 1 hitradio". When Veronica in 2000 decided to sell his shares in HMG, it was agreed that the name Veronica could be used on radio and television for a year. After this period it must to be renamed. First, it was decided to use the name Me, but was dropped after clothing chain WE threatened to sue because the names were too similar. Eventually, they chose Yorin. On April 2, 2001 the radio was renamed and later the television. The slogan was transformed after the name change to Yorin FM to "Your number one hitradio". Disc jockeys who at that time were to listen to the station, included Robert Jensen, Gijs Staverman, Wouter van der Goes and Michael Pilarczyk.