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Related lectures (32)
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Basics of Strategy & Value Proposition
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Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Marketing & market entry strategy: Part I
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Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Competitive Strategy: Differentiation and Cost Leadership
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Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.
NewsNet: Platform for Media Industry
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Presents NewsNet, a platform for media industry, covering value proposition, business model, customer interaction, market strategy, and installation process.
Innovation and Appropriation
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Delves into innovation, imitability, complementary assets, and value capture in the innovation process.
Basics of strategy & value proposition
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Covers new venture strategy, competitive advantage, and value proposition in business.
Marketing Strategy Essentials
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Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Final Pitch & Course Wrap-up
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Covers final pitch presentations of innovative ventures by student teams in an entrepreneurship course.
Opportunity Evaluation: Criteria and Prototyping
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Explores evaluating market opportunities, criteria, prototyping, and testing strategies for product development.
Business Model Innovation
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Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
EPFL EMBA Information Session
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Presents the EPFL EMBA Information Session, focusing on innovation management and technological advancements.
Tactical Marketing: Execution
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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
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