Why are some firms more successful than others? This is the fundamental question of strategy. The course aims to familiarize the student with the most important themes relevant for corporate strategy. We will take the a top management perspective to better ...
A foundational course on the science and practice of launching new ventures. The purpose is to study and experience the first stages of the entrepreneurial process: from the identification of promising opportunities to the development of a viable and innov ...
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entrepreneurship with a practical, process-based
project, where st ...
This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for stude ...
This course is a hands-on introduction to platform strategy and digital business models. Students will apply theoretical insights to practical cases and will work in groups to develop own business ideas. You will be guided by interventions from experienced ...
This course will be a follow up of the course given in the previous semester. We will explore how firms can develop innovative strategies in order to both develop competitive advantage and reach collective objectives of contributing to a more sustainable a ...