In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or ). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system, although they may also be chosen from a controlled vocabulary. Tagging was popularized by websites associated with Web 2.0 and is an important feature of many Web 2.0 services. It is now also part of other database systems, desktop applications, and operating systems. People use tags to aid classification, mark ownership, note boundaries, and indicate online identity. Tags may take the form of words, images, or other identifying marks. An analogous example of tags in the physical world is museum object tagging. People were using textual keywords to classify information and objects long before computers. Computer based search algorithms made the use of such keywords a rapid way of exploring records. Tagging gained popularity due to the growth of social bookmarking, , and social networking websites. These sites allow users to create and manage labels (or "tags") that categorize content using simple keywords. Websites that include tags often display collections of tags as tag clouds, as do some desktop applications. On websites that aggregate the tags of all users, an individual user's tags can be useful both to them and to the larger community of the website's users. Tagging systems have sometimes been classified into two kinds: top-down and bottom-up. Top-down taxonomies are created by an authorized group of designers (sometimes in the form of a controlled vocabulary), whereas bottom-up taxonomies (called folksonomies) are created by all users. This definition of "top down" and "bottom up" should not be confused with the distinction between a single hierarchical tree structure (in which there is one correct way to classify each item) versus multiple non-hierarchical sets (in which there are multiple ways to classify an item); the structure of both top-down and bottom-up taxonomies may be either hierarchical, non-hierarchical, or a combination of both.