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The Agenda 2010 is a series of reforms planned and executed by the German government in the early 2000s, a Social Democrats/Greens coalition at that time, which aimed to reform the German welfare system and labour relations. The declared objective of Agenda 2010 was to promote economic growth and thus reduce unemployment. On 14 March 2003, Chancellor Gerhard Schröder gave a speech before the German Bundestag outlining the proposed plans for reform. He pointed out three main areas which the agenda would focus on: the economy, the system of social security, and Germany's position on the world market. German finance minister Hans Eichel had the responsibility of implementing socially unpopular measures including tax cuts (such as a 25% reduction in the basic rate of income tax), cuts in the cost absorption for medical treatment and drastic cuts in pension benefits, and cuts in unemployment benefits. The measures were ostensibly proposed in accordance with the market liberalisation approach adopted by the EU's Lisbon Strategy. The name Agenda 2010 itself is a reference to the Lisbon Strategy's 2010 deadline. The plan was strongly promoted by the Bertelsmann media group. A series of changes in the labour market known as the Hartz plan started in 2003 and the last step, Hartz IV, came into effect on 1 January 2005. These changes affected unemployment benefits and job centers in Germany, and the very nature of the German system of social security. Politicians, industrial leaders, trade unions, media and population consider the Agenda 2010, especially the Hartz IV law, as the largest cut into the German system of social security since World War II. While industrial leaders and both the conservative and economically liberal parliamentary parties such as the CDU, the CSU, and the FDP strongly supported Agenda 2010 as it implemented their long-time demands, there was a strong upheaval in Schröder's own SPD.